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Need Help Selecting Classes?
Check out the information below to learn more about each class.
Required Core Classes
J211: Principles of Public Relations
Discover the field of public relations and its many career possibilities.
J319: Case Studies in Public Relations
J315: Public Relations Techniques
Explore the ethical implications of real case studies through a managerial decision-making perspective
Learn and apply public relations strategies and tactics to prepare for your future career.
Electives
J239: Media Photography I
J250: Principles of Advertising
J331: Visual Media Design
J340: New & Emerging Media
J440: App. of New & Emerging Media
J457: Media Organization & Management
J472: Research in Strategic Communication
Students learn and practice photography related to journalistic publications and online media.
Learn the basics of advertising and the art of persuasion.
Learn an intermediate level of multimedia design, creation and editing.
Learn the concepts and theories of mass communication in a world of evolving media technologies.
Apply skills from J340 to a local client digital media project.
Build and execute a full strategic PR campaign for client. Students will engage in research, planning, implementation and evaluation and develop a campaign book.
This class provides perspectives on the functions, organization, administration, policies and practices of media management.
Learn the current research methods for various mass communication fields.
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